Penalties for Going Against Type: How Sexism Shapes Voters’ Perceptions of Candidate Character

Sex and corruption: how sexism shapes voters’ responses to scandal

Conventional wisdom suggests that voters rarely punish politicians for involvement in sex scandals. Yet, we argue that some voters are likely to hold politicians accountable for their moral transgressions. We theorize that both hostile and benevolent sexists are more likely than nonsexists to punish women for involvement in a sex scandal – but each for different reasons. We posit that women pol...

Demand for Slant : How Abstention Shapes Voters ’ Choice

Political commentators warn that the fragmentation of the modern media landscape induces voters to withdraw into “information cocoons” and segregate along ideological lines. We show that the option to abstain breaks ideological segregation and generates “cross-over” in news consumption: voters with considerable leanings toward a candidate demand information that is less biased toward that candi...

How Kinetic Property Shapes Novelty Perceptions

This paper demonstrates a new substantive finding kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, we first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests – kinetic property generates impressions of how visually li...

Demand for Slant : How Abstention Shapes Voters ’ Choice of News Media ∗

Binary decision theory predicts that voters prefer information sources whose biases conform to their own. We argue that voting is not a binary decision problem and that introducing abstention generates “cross-over” in news consumption (i.e., conservative voters consulting liberal media– and vice versa). Specifically, the option to abstain induces voters with considerable leanings towards a part...

How Subtle Sexism Undermines Women